Nokia
this morning announced that it is acquiring Motally, a privately-held San Francisco company specialized in mobile analytics. Terms of the deal were not disclosed, but it’s likely not a large transaction – Motally employs only 8 people.Motally was backed by $750,000 in seed funding from angel investor Ron Conway and BlueRun Ventures.Motally’s mobile analytics service offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize development of their mobile apps through increased understanding of how users engage. The service offering is planned to be adapted for Qt, Symbian, Meego and Java developers, and Nokia plans to continue serving Motally’s existing customer base.The startup’s team may be small, but it’s not inexperienced any way you look at it. Chief executive John Forese joined Motally from Nielsen Mobile, where he was most recently SVP of Product Management. The company’s founder and president is Arte Merritt, who has more than nine years mobile experiene working with companies like Yahoo Mobile, Helio, Vindigo and a variety of mobile startups under his belt.The transaction is subject to customary closing conditions and is expected to close during the third quarter of 2010.Nokia has been making other small acquisitions this year: it picked up mobile web browser startup Novarra in March and geographic search technology company MetaCarta in April.
It was a good move by NOKIA